The TV has always been a social scene where families and friends have gathered to be entertained. The large screen leads to high emotional engagement. As a natural entertainment source, people commonly flock toward the shared screen to relax in the company of others. Since the TV is stationary, it is predominately a servant to the household. The physical group often varies with the presence of parents, young adults, children, live-in grandparents or occasionally guests, which causes the viewers to range across generations. The TV interface should strongly consider group demographics and psychodynamics when implementing new social technologies.
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