Politics of Multimedia Strategy TV 2.0


Voters are now more connected to candidates and political discourse than ever before!

The past year has exposed the power of the masses in liberating protests and how social media operates as an agent of change. Read More…

Social media causes greater awareness of cultural issues and significant events.

Time Magazine’s Person of the Year 2011 is The Protester. The scale of these physical demonstrations would not have been as great if social media networks were not used as a medium for spreading awareness. Read More…

Social media allows people to discover and contribute to ideological communities where peers value their voices.

What compels a person to click on your tweet or share it with their network? What increases engagement? Messages may gain exposure, but they do not gain mass traction unless the message being shared is able to evoke an emotional reaction. Motivation is the origin for all of the disruption that social media facilitates. Read More…

Broadcasters can amplify communication. Provide participatory channels to enhance live content and moderate public discussion.

Televised programs act as the primary delivery source of communication to an audience at large. Whereas, synchronized companion applications act as supplemental resources, extending interactive services at an individuated, portable and localized level. From one-to-many, evolves one-to-one and one-to-community. Companion TV applications are offering viewers the ability to participate, purchase and pursue the originally broadcasted touch-point, in synchronous real-time. Read More…

Read Full Article Here

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About Sarah Louise

I’m a millennial seeking to revolutionize TV with hybrid delivery and interactive programming. Seeking to advance the synchronization of multi-screen content to create heuristic harmony across fragmented devices. 2010 Graduate of Syracuse University's Newhouse School of Communications.
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