Author Archives: Sarah Louise

About Sarah Louise

I’m a millennial seeking to revolutionize TV with hybrid delivery and interactive programming. Seeking to advance the synchronization of multi-screen content to create heuristic harmony across fragmented devices. 2010 Graduate of Syracuse University's Newhouse School of Communications.

Television’s Growing Pains in the New Millennium

Viewers Have New Expectations . . .  What exactly is TV these days? The younger the person is that you ask, the more and more you’ll hear an answer that defines television by content that is shown in a series … Continue reading

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Social Search & Discovery – Psychodynamic Heuristics

Everyone agrees that social TV needs to be measurable. Advertisers need to secure their investments based on return value. A mobile device acts as a digital extension of each individual these days, which means that mobile phones are the gateway … Continue reading

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The future of advertising

Via Scoop.it – interactive TV Creative Shop’s Brian Smillie and Mark Bailey talk through some innovations they hope will revolutionise advertising in Australia.Via video.theaustralian.com.au

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Politics of Multimedia Strategy TV 2.0

Voters are now more connected to candidates and political discourse than ever before! The past year has exposed the power of the masses in liberating protests and how social media operates as an agent of change. Read More… Social media … Continue reading

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