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Author Archives: Sarah Louise
Television’s Growing Pains in the New Millennium
Viewers Have New Expectations . . . What exactly is TV these days? The younger the person is that you ask, the more and more you’ll hear an answer that defines television by content that is shown in a series … Continue reading
Posted in Blog
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Social Search & Discovery – Psychodynamic Heuristics
Everyone agrees that social TV needs to be measurable. Advertisers need to secure their investments based on return value. A mobile device acts as a digital extension of each individual these days, which means that mobile phones are the gateway … Continue reading
Posted in Blog
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The future of advertising
Via Scoop.it – interactive TV Creative Shop’s Brian Smillie and Mark Bailey talk through some innovations they hope will revolutionise advertising in Australia.Via video.theaustralian.com.au
Posted in Uncategorized
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Politics of Multimedia Strategy TV 2.0
Voters are now more connected to candidates and political discourse than ever before! The past year has exposed the power of the masses in liberating protests and how social media operates as an agent of change. Read More… Social media … Continue reading
Does Facebook Really Belong on the TV Screen?
The TV has always been a social scene where families and friends have gathered to be entertained. The large screen leads to high emotional engagement. As a natural entertainment source, people commonly flock toward the shared screen to relax in … Continue reading
Posted in Blog
Tagged company of others, emotional engagement, psychodynamics, social TV, tv interface
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