Category Archives: Blog

Television’s Growing Pains in the New Millennium

Viewers Have New Expectations . . .  What exactly is TV these days? The younger the person is that you ask, the more and more you’ll hear an answer that defines television by content that is shown in a series … Continue reading

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Social Search & Discovery – Psychodynamic Heuristics

Everyone agrees that social TV needs to be measurable. Advertisers need to secure their investments based on return value. A mobile device acts as a digital extension of each individual these days, which means that mobile phones are the gateway … Continue reading

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Politics of Multimedia Strategy TV 2.0

Voters are now more connected to candidates and political discourse than ever before! The past year has exposed the power of the masses in liberating protests and how social media operates as an agent of change. Read More… Social media … Continue reading

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Social TV: Participation, Motivation and Initiative

The Social TV Summit took place on November 16th in New York City. For many, the highlight of the day was the afternoon keynote presentation given by one of the few women attending, Chloe Sladden, Director of Content and Programming at … Continue reading

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